Contemporary application of strategies and technology related to the improvement of placement in search engine and other relevant search results.
Upon completion of this course, students will be able to:
1. Apply information architecture theory and techniques for optimizing website file structure and content structure to provide for search engine results based on business objectives.
2. Implement research-based content strategies to improve website placement in search engine
3. Develop content based upon informed content strategies.
4. Submit electronic properties for inclusion in search results.
5. Plan a paid search marketing campaign.
6. Apply principles of website reputation and credibility.
